If Mondays are tough on their own, the third Monday of January adds to the challenge with the concept of Blue Monday, a term often used without many people being very clear about what lies behind it. The origin of this expression dates back to 2005 when motivation expert Professor Cliff Arnall first used the term after devising a supposed mathematical formula to determine the saddest day of the year and all the factors involved in using this term.
This calculation aims to determine the day when the combination of these factors reaches its lowest point, thus marking the saddest day of the year. The concept of Blue Monday has persisted and has been used to raise awareness about the importance of mental health care during the month of January. It is important to note that many consider the idea behind Blue Monday to be more symbolic than precise.
In its determined effort to transform Blue Monday, Durca, in addition to leveraging social media and other communication channels to spread positive messages, will implement street marketing strategies to bring joy directly to the streets. Recognizing the significant impact of digital platforms on everyday life, Durca uses these powerful tools to spread optimism and encouragement. Motivational posts, inspiring stories, and uplifting messages are shared online, reaching a broad spectrum of people and contributing to counteracting the sadness associated with Blue Monday.
In its street marketing strategies, Durca immerses itself in high-traffic locations, where it will place stickers with encouraging messages and offer tastings of its magnificent chocolate. This tactic aims to bring optimism directly into people's daily lives, reminding them that even on the most melancholic day of the year, there is room for hope and positivity.
As an additional touch, this sensory experience, combined with our chocolate, is an ally in improving mood and providing mental health benefits. Neuroactive compounds present in chocolate, such as theobromine and phenylethylamine, can stimulate the release of endorphins, generating feelings of happiness and pleasure. Additionally, dark chocolate, rich in magnesium, can contribute to the relaxation of the nervous system and reduce stress. This not only complements Durca's initiative to counteract the sadness of Blue Monday but also adds a dimension of well-being and pleasure to the experience, uplifting spirits and creating moments of joy in the community.